{"id":615901,"date":"2023-01-20T14:49:00","date_gmt":"2023-01-20T11:49:00","guid":{"rendered":"https:\/\/allforwomen.com.de\/?p=615901"},"modified":"2024-07-24T23:34:37","modified_gmt":"2024-07-24T20:34:37","slug":"nike-kaubamaergi-loomise-ajalugu","status":"publish","type":"post","link":"https:\/\/allforwomen.com.de\/et\/nike-kaubamaergi-loomise-ajalugu\/","title":{"rendered":"Nike kaubam\u00e4rgi loomise ajalugu"},"content":{"rendered":"<p>Uue kaubam\u00e4rgi v\u00f5i \u00e4sja \u201es\u00fcndinud&#8221; ettev\u00f5tte turule ilmumine v\u00f5ib h\u00f5ivata uue ni\u0161i v\u00f5i v\u00f5ita selle konkurentidelt tagasi, pakkudes tarbijatele paremat toodet v\u00f5i tulusamat teenust. Nike'i kaubam\u00e4rk kasutas 1964. aastal maailmaturule sisenemiseks m\u00f5lemat v\u00f5imalust. Praegu on Nike'i kaubam\u00e4rgiga kaupluste v\u00f5rgustik v\u00e4ga lai, nii et k\u00f5ik saavad selle kaubam\u00e4rgi kvaliteetseid jalatseid osta. Kaasaegne <a href=\"https:\/\/allforwomen.com.de\/et\/nike-kaubamaergi-loomise-ajalugu\/\" title=\"Nike kataloog\">Nike kataloog<\/a> on nii mitmekesine, et suudab rahuldada ka k\u00f5ige kogenumate ja n\u00f5udlikumate sportlaste vajadused.<\/p>\n<p>Br\u00e4ndi Nike loomise ajalugu sai alguse sellest, et sportlane, sprinter ja samal ajal edukas tudeng Oregoni \u00fclikoolis Phil Knight ja tema treener Bill Bowerman l\u00f5id geniaalse ja v\u00e4ga praktilise skeemi odavate ja kvaliteetsete kingade m\u00fc\u00fcmiseks.. Phil s\u00f5lmis seej\u00e4rel lepingu Jaapani ettev\u00f5ttega Onitsuka tossude <a href=\"\/recomendet-sendpulse_com\" class=\"sds-arl\">saatmiseks<\/a> USA-sse. Nike'i esimene kontor oli tavaline garaa\u017e ja esimene ketside m\u00fc\u00fck toimus Phil Knighti kaubikust otse t\u00e4naval. Sel ajal oli Knighti ja Billi firma tuntud kui Blue Ribbon Sports.<\/p>\n<p>Peagi liitus nendega veel \u00fcks v\u00e4ga andekas inimene \u2013 kogenud m\u00fc\u00fcgijuht nimega Jeff Johnson. Kasutades kogutud teadmisi ja rakendades erilist l\u00e4henemist, aitas ta suurendada toodete m\u00fc\u00fcki. Just Johnson muutis ettev\u00f5tte nime Blue Ribbon Sportsist Nike'iks, pannes selle tiivulise v\u00f5idujumalanna j\u00e4rgi.<\/p>\n<p><a href=\"https:\/\/allforwomen.com.de\/wp-content\/uploads\/2022\/01\/post-158605-61e6f8bbd8d50.webp\" data-rel=\"lightbox\"><img decoding=\"async\" class=\"SDStudio-light-box-enable SDStudio-editor-tools-md-imp\" src=\"https:\/\/allforwomen.com.de\/wp-content\/uploads\/2022\/01\/post-158605-61e6f8bbd8d50.webp\" alt=\"Nike kaubam\u00e4rgi loomise ajalugu\"><\/a><\/p>\n<p>5 aastat p\u00e4rast ettev\u00f5tte asutamist 1971. aastal t\u00f6\u00f6tati v\u00e4lja logo, mis on kasutusel t\u00e4naseni. Kuulsa &#8220;insuldi&#8221; Nike ehk v\u00f5idujumalanna tiiva leiutas Portlandi \u00fclikooli tudeng Carolina Davidson, kes sai selle loomise eest \u00fcsna tagasihoidliku tasu, 30 dollarit.<\/p>\n<h2>Legendaarne uuendus<\/h2>\n<p>Kaks Nike'i ajaloos toimunud geniaalset leiutist t\u00f5id kaubam\u00e4rgile erilise edu ja k\u00f5igi selle toodete k\u00f5rge populaarsuse. Esimene kasvuspurt toimus 1975. aastal. Just siis tuli Bill Bowerman v\u00e4lja soonega talla, mis on n\u00fc\u00fcdseks kuulus \u00fcle maailma. Ja tema naise vahvliraud aitas teda selles. See uuendus v\u00f5imaldas Nike'il t\u00f5usta oma toodete m\u00fc\u00fcgi liidriks ja saada USA enimm\u00fc\u00fcdud kingaks.<\/p>\n<p>4 aastat hiljem, 1979. aastal, ilmus veel \u00fcks uuendus &#8211; talla sisse ehitatud \u00f5hkpadi, mis pikendab oluliselt tossu eluiga. Uuenduse m\u00f5tles v\u00e4lja lennuinsener Frank Rudy, t\u00e4nu temale s\u00fcndis maailmakuulus, legendaarne Nike Airi tossude sari.<\/p>\n<p>Nike kaubam\u00e4rk on t\u00e4nap\u00e4eval spordi ja tervise s\u00fcmbol ning selle loomise ajalugu t\u00f5estab, et elus on k\u00f5ik v\u00f5imalik! &#8220;Lihtsalt tee seda&#8221; \u2013 sa pead lihtsalt minema ja tegema!<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uue kaubam\u00e4rgi v\u00f5i \u00e4sja &#8220;s\u00fcndinud&#8221; ettev\u00f5tte turule ilmumisel v\u00f5ib see h\u00f5ivata uue ni\u0161i v\u00f5i v\u00f5ita selle konkurentidelt tagasi, pakkudes tarbijatele paremat toodet v\u00f5i tulusamat teenust&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":158606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[626],"tags":[],"class_list":["post-615901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mood"],"_links":{"self":[{"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/posts\/615901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/comments?post=615901"}],"version-history":[{"count":0,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/posts\/615901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/media\/158606"}],"wp:attachment":[{"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/media?parent=615901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/categories?post=615901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allforwomen.com.de\/et\/wp-json\/wp\/v2\/tags?post=615901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}