Statistics on Instagram: how to see and what data you can find out

Instagram used to be just a photo and video feed. At the same time, all material could be published in a square format. Over time, the application has turned into a full-fledged social network where you can chat with friends, watch stories and earn very good money. For the latter, it is important to know the audience "from" and "to". Therefore, it is advisable to monitor the profile statistics. We’ll show you how.

How to find statistics in the application

To do this is quite simple. Go to the profile page. Connect your business account if you haven’t already. Then go to the "Statistics" section. It is located under each publication in the profile (between the photo and the text). Only the owner of the account sees the data.

Data provided by statistics

By connecting a business account through Facebook, the user has the opportunity to monitor profile statistics. But why is it needed, what is its use?

Instagram gives the following information:

• Impressions. The number of absolutely all profile views.
• Coverage. The number of unique users who are viewing the page (i.e. visiting for the first time).
• Profile view. The number of hits to the main profile page.
• Clicks on "Send an email" and "Call". Shows the number of users who clicked on the information you provided.
• Clicks on a link to a site. The same as the previous one, but with a link to the site.
• Involvement. The number of active followers (those who like, comment and save a photo or video).
• Liked. Since recently, the number of likes is not displayed. Therefore, statistics provide different information about users who rated a photo or video in a profile, which we will discuss below.
• Comments. It’s clear here.
• Save. Shows the number of people who saved the post.

What does this information give, how to use it correctly in the interests of the profile?

Use of received data

If you have monetized a blog through creation and advertising, integrations, or if you are running a page for a commercial organization, then the information received is a good helper.

In the statistics section, you can see what gender, place of residence and age people visit the page. What does it give? For example, you run a page for an online store of mobile accessories. It is naturally assumed that the most active followers will be from 13 to ≈25 years old. If there is a physical store in the city, then the place of residence of subscribers should be appropriate. In this example, the person’s gender is not affected.

In the case when the age is significantly different from the desired one, it is worth reconsidering advertising layouts and orders for integration (although this happens quite rarely, since people of this age are most on the social network). The geography of followers should also ideally coincide with the location of the physical online store of mobile accessories in question.

Now let’s talk a little about reach and impressions. The information is useful if you have purchased profile advertising or otherwise invested in development. Reach will show how many brand new users have visited the page. Impressions are the total number of people who saw a story, photo, or video. Usually, profiles with up to 1000 followers have the highest reach.