Advertising on Instagram: how to correctly set up and run, how much it costs

If you want to be successful on Instagram, then advertising is indispensable. Yes, you can get several hundred thousand subscribers, but over time, a small percentage of the active audience will remain. To develop a blog on Instagram, a store or a commercial page, you need to purchase advertising. And this does not apply to blogging advertising, but to the official one offered by Instagram. We will talk about the competent setting of advertising on Instagram.

Let’s start with goals

Give yourself an answer to a simple question: why does your profile need advertising, does it make sense to spend money on it?

Well, for example:

• Attracting the target audience to increase sales / competitiveness.
• Brand promotion.
• Statement about yourself as an organization.
• Increase in subscribers for the further development of the blog.
• Increasing interest in a publication that is important to you.
• Drawing attention to a problem, product or information.

This is an approximate list that makes it clear whether advertising is needed or not.

Launch of targeted advertising

Targeted ads can only be run from a business account. It must first be created through Facebook. For beginners, one of the simplest ways is suitable, which is to buy ads only from Instagram. To do this, click on the "Promote publication" button. In the window that appears, advertising parameters will appear, which are configured individually. This method is not effective for promoting large sites or third-party resources.

Advantages: increasing the popularity of one publication in a short time and a small amount ($ 1 per day).

More advanced users use the Facebook account. The service makes it possible to increase coverage, attract the target audience, increase traffic and sales. To do this, go to the advertising account, click on the advertising section. A menu appears there, which we will deal with in more detail.

1. Choose the purpose of advertising (already for the service, not for yourself, as mentioned earlier). Of the options: increase the coverage and brand awareness, engagement and video views.
2. Budget planning. It is chosen for the full duration of the advertisement. If you need to promote a relevant product for a week (for example, a Christmas gift shop before the holiday itself), then the whole week is paid. This term changes in the same office.
3. Set a start and end date for the ad. You can also customize how your ads are shown (regularly or on a schedule).
4. Selection of audience by place of residence, gender, age.
5. Details of targeted advertising. Here you set the interests of the audience, the scope of work, marital status. This is for example, the service will prompt the interests of the target audience.

How is targeting better than blogging advertising?

Bloggers set trends among young people. A million audience supports a media figure who actually allows you to watch your life. Beginners in this field buy ads from mature bloggers. This is not to say that this is a 100% failed idea, since the results are positive. This is the catch – they are positive, so there is a risk of wasting money.

Hence the conclusion that Instagram mechanisms work better. You do not risk losing a large amount by buying advertising, the result will definitely be.