Popular hashtags on Instagram: everything you need to know
In 2018, there were 1.1 billion Instagram profiles. It is natural to imagine how much material is published daily. What can I say – every second thousands of photos and videos get into the network. Hashtags are needed for orientation in the media space. They help to divide content into thematic blocks. We will share what tags are best to use to attract the attention of the audience, where to write and why to do it.
Let's understand the concept. The hashtag in translation from English is the hash sign and the tag tag. This is a keyword or phrase that facilitates the process of finding material. This is how the topic of the entire post is indicated, information is grouped into thematic blocks. And as already said, quickly search for content of interest. Difficulties begin where it comes to publications and posts.
"Rules" for keyword placement
Each blog is unique and interesting. Therefore, there are no clear rules. Even though Instagram has turned into a platform for creating commercial projects, the share of creativity and individual style has remained. In this case, it makes no sense to single out exact and working rules. But you can still take advantage of the function and you should.
- Hashtag at the beginning of the description. It is unlikely that after several rows of tags, people will scroll down for the text to the post they wrote. Agree, it's a shame when what is written is lost because of the keywords that are needed in order for the publication to be seen by as many people as possible. Therefore, this position is not good.
- Hashtags in text. Here the situation is better. It is wise to use tags in the text itself, since the number of characters is limited. But it is important to remember that good is even worse. Therefore, do not overdo it with the inclusion of keywords in the text.
- Hashtags at the end. A popular and effective tagging method. Firstly, because of the large indents, the hashtags are hidden, not visible in the feed. Also, tags do not distract readers. And if you remain not verbose, then the abundance of "grids" will definitely not decorate the post.
Probably, some remember how users massively downloaded programs with collections of hashtags, copied and pasted them under the publication. Then a person with 200 subscribers got dozens of likes in seconds. Needless to say, such estimates of "dead" profiles did not give anything for the development of the profile, remaining numbers? This also worked with subscriptions. A profile with 1500 followers could collect 20-30 likes, although there is a normal figure of 10% of the number of subscribers. Those. the actual figures were almost 5 times less.
Today, they don’t trade like this, so it’s advisable to talk about the proper use of the tag function. For clarity, let's explain it point by point:
- Determine the topic of the post. If this is a photo from last weekend when you and your friends went to the park for a picnic, then #nature or #nature will come in handy.
- Select a few words (2-5) that can describe the photo or video. For example, a photograph from the last exhibition of contemporary art in St. Petersburg fits the following description: #contemporary art, #creativity #art #painting #SPb. This is how you talk about where you've been and what you've seen.
- Avoid overly popular tags. This non-working scheme was already described when we talked about the massive use of universal tags. For example, #love, #friends, etc. Try to search by tag, enter at least one of these keywords. You will see that the feed is updated faster than you have time to look at all the publications.