French brand Louis Vuitton
Everyone will recognize the "LV" monogram on the Louis Vuitton logo, which has rightly been recognized by experts as one of the most famous brands in the world. In 1854, it all started with the manufacture of travel bags. However, over time, the brand founded by Louis Vuitton has become a world famous brand. Merged with Moët and Hennessy in 1987.
Louis Vuitton’s continued success throughout the 20th century has been dominated by the brand’s logo, which adorns the Maison’s products with exquisite sophistication and, of course, the iconic suitcases. Actor George Hamilton once even ordered a special suitcase with separate pockets for a laptop, compartments for Anderson & Sheppard suits and a martini shaker. Not superfluous were two more bags – for golf and dogs.
Became classic in 1888, the brown-beige combination is still very popular. The LV monogram, designed back in 1896 by Louis’s son, George Vuitton, has also become iconic.
Today’s popularity of this brand was achieved by the hard and persistent work of the creative director – Marc Jacobs. Starting in 1998, Mark began to revive the brand. Jacobs began development with a ready-to-wear menswear and womenswear line. After success on this front, they began to develop the areas of fine jewelry, watches and sunglasses.
With the help of artists Richard Prince, Stefan Spruce and Takeshi Murakami, changes were made to the familiar Louis Vuitton logo. It was they who repainted the LV logo in different colors. These bags were released in a limited edition and have become the pride of collectors.
2004 marked the 150th anniversary of the founding of the Louis Vuitton brand. Already in 2007, it made a splash thanks to an advertising campaign that was created by a talented photographer – Annie Leibovitz. It brought together quite different people – Mikhail Gorbachev and tennis players Steffi Graf and Andre Agassi. Many celebrities have been featured in Louis Vuitton’s advertising campaigns. Among them were Scarlett Johansson and Madonna, who became the face of the brand several times. Nowadays, the Louis Vuitton brand unites a large number of fans who dream of acquiring some thing with the image of famous symbols, as well as feeling like a part of this legendary brand.