Where to study business to better understand the client
Misunderstanding of the client negatively affects the success of any firm, company. To understand the client, you need to know and own basic information about him (demographic data, individual characteristics). For a better understanding of customers, we suggest paying attention to the courses.
Four-day course "Negotiations and relations with clients"
Every day we are surrounded by people, we agree on something and make compromises. The negotiation course will teach you how to start a conversation with a client from the right side. After all, negotiations are not only business men in jackets at a table in a large office.
The first two days you study the theory necessary for subsequent practical application. On the third day, the participants do the work on their own. They communicate with clients (the role is played by teachers), then they do an analysis of the work, a debriefing of the flight. On the fourth day
final negotiations are underway, summarizing the answers of specialists to questions.
Course "Customer service. How to understand and retain a customer
The course will provide useful knowledge on determining the target audience, ways to attract loyal customers. At the end, you will be able to control the quality of the services provided, critically evaluate the work done.
You will learn:
- how to understand who your client is, his desires and intentions;
- how to deal with complaints;
- how to legally organize the work.
The program provides for the preparation of a Customer Journey Map (an interesting concept, be sure to check it out both during the course and separately). You will be able to manage reputation, avoid crises in the company. And all this through competent communication with customers and loyalty programs.
Free course "Fundamentals of Entrepreneurship for Non-Managers"
The program takes place on the Open Education platform from St. Petersburg State University. Duration: 12 weeks. Learn the basics of entrepreneurship. Suitable for absolutely everyone. Beginners will get a strong base, and knowledgeable people will strengthen and improve their knowledge.
What is included in the course:
- “designing" business models, testing;
- legal business as a guarantee of product quality;
- up-to-date information about the current market.
The course, although not directly related to client work, will help build and update basic knowledge.
Free stuff from Business Environment
This is not a course like the previous ones, but it is the perfect collection of materials to help you run your business. The materials are divided into logical sub-topics and categories for easy navigation on the site. The site has a selection of courses that beginners and advanced entrepreneurs need. The information has been verified by experts from the business sector, so the result is guaranteed not to keep you waiting.
Personal Observations
No course will give you the knowledge that you can get every day by observing clients and people. It is important for an entrepreneur to know not only the statistics of the company’s development, but also trends in both real and virtual environments. This will help protect the company or firm from bad deals that will hit the budget and reputation.